International audience
Forecasting sales is a prerequisite for successful management, this avoids overproduction and therefore costly storage, the objective of this work is to provide a reliable sales forecasting model to help organizations make strategic and operational decisions. Indeed, this work accounts for the profitability of the use of techniques based on artificial intelligence and more precisely the application of recurrent neural networks for a correct prediction of sales. We initially developed the necessary adjustments of this type of algorithm and thereafter we opted for a justified use of the long short term memory (LSTM) techniques of recurrent neural networks for forecasting sales instead of the conventional forecasting methods already used.in this sense, we have proposed a prediction model based on the time series of previous sales which reacts and readjusts the parameters of each sequence.