The data describes the extent of food marketing in Senegal through a mapping of food advertisements around schools, an inventory of television advertisements on national channels with a large audience, and a collection of children's and parents' perceptions of the influence of food marketing on eating habits. The data describes the extent of food marketing in Senegal through a mapping of food advertisements around schools, an inventory of television advertisements on national channels with a large audience, and a collection of children's and parents' perceptions of the influence of food marketing on eating habits.