Culture Dimensions Supporting Subgroup Entrepreneurs in Nigerian Business Environment

This study examined the effect of cultural value perspectives of entrepreneurs from three subgroups of Ibo, Hausa and Yoruba in Nigeria. The results of this study are interpreted within the cultural context of the study. A major research question was whether the results of this study can help illicit information on cultural differences and similarities among the subgroups. The results show Ibos displaying more power orientation, Yorubas displaying high uncertainty, the Hausas at ease with uncertainty. On starting one's own business, experience and lack of alternatives do have a great influence on the subgroup respondents, while desire for creativity, independence and power were factors that motivated the subgroup entrepreneurs involved in the study. Lack of training, cash flows and bad planning were identified as the top three factors contributing to business failures. Family was found to be the most important life-related value factor highly shared by the respondents.