Discreet Choice Experiment Survey for Development of a Contraceptive Microarray Patch in India and Nigeria (FHI360 2017-2018)

These data are from a survey conducted among samples of randomly selected women of reproductive age in Ibadan, Nigeria and New Dehi, India. The objective of the survey is to assess preferences for a new contraceptive product, a microarray patch. Women were presented with product choices containing up to six attributes and illustrations for each one. Data collectors presented choice pairs on a tablet in the local language. The dataset includes sociodemographic attributes and the choice selected from each choice pair, which were randomly generated using Sawtooth Software. Each of the excel datasets has two files associated with it that enable the use of this data in Sawtooth Software Lighthouse Studio. For analysis using DCE attributes, the .ssi and .cgi files contain the survey configuration and design information linking choices to the attributes that they contain.