The study was carried out to investigate the usefulness of social media being used by the National Open University of Nigeria (NOUN) in delivery of ODL programmes to her numerous learners based on survey method A total of 391 NOUN students from 7 study centres in Federal Capital Territory of Nigeria were used as respondents on whom questionnaire instrument was administered. The results of the study showed that the deployment of some social media platforms by NOUN in delivery of ODL programmes is useful as attested to by the learners. The study concludes that the university should intensify its efforts in making social media platforms more effective useful to the learners in order to capture more youths into her learners’ population.