EFFECT OF ARTIFICIAL INTELLIGENCE STRATEGIES ON PERFORMANCE OF COMMERCIAL BANKS IN KENYA

Abstract: This study examined the effect of artificial intelligence strategies on performance of commercial banks in Kenya. Performance was measured using indicators such as profit before tax, number of customers and the net promoter score. The study used a descriptive design with questionnaire as the instrument for data collection. Reliability of the study instrument was established using Cronbach Alpha, internal consistency method. Validity of the research instrument was determined using content and construct validity. The target population was 42 commercial banks in Kenya. The unit of observation was senior operations managers, product development managers and information technology managers from the banks. The study conducted a census on all the banks. Data collected was analyzed using SPSS version 25 to produce frequencies, descriptive and inferential statistics which were used to derive conclusions. The study conducted a multiple regression analysis to determine the relationship between artificial intelligence and performance of commercial banks. The results indicated that there was a positive and significant relationship between artificial intelligence strategies and performance. Keywords: Artificial Intelligence, Performance, Innovation Strategies, Commercial Banks. Title: EFFECT OF ARTIFICIAL INTELLIGENCE STRATEGIES ON PERFORMANCE OF COMMERCIAL BANKS IN KENYA Author: John Karanja Ndungu, Antony Sije International Journal of Social Science and Humanities Research  ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 11, Issue 4, October 2023 - December 2023 Page No: 114-120 Research Publish Journals Website: www.researchpublish.com Published Date: 18-October-2023 DOI: doi.org Paper Download Link (Source) researchpublish.com