Enhancing Farmer-Consumer Linkages Through Technology Adoption and Sustainable Marketing in Zimbabwe's Agricultural Sector

Domaine:

agriculture

Type de record:

paper

Créateur:

OptTenRea

Éditeur:

Hôte:

This quantitative study explores the relationships between precision agriculture, vertical farming, and bio-genetic technologies among 402 smallholder farmers in Zimbabwe. Results highlight the positive impact of these technologies on sustainable farming practices and marketing, with sustainable practices playing a mediating role. The integrated approach emphasizes the importance of combining high-tech solutions with agroecological practices to realize full benefits and meet emerging consumer demands for responsible produce. Recommendations are provided for policy interventions to promote synergistic development, ultimately enhancing productivity, sustainability, and market access for smallholder farmers in Zimbabwe.

Visit

doi.org

Similaires

Enhancing governance through blockchain technology in the South African public sectorFostering Sustainable Data Transparency, Accountability and Security in Marketing Organizations in Nigeria Through Blockchain TechnologyConsumer Information and Sustainable Marketing in Small and Medium Enterprises in KenyaSpousal Cooperation and Agricultural Technology AdoptionIntellectual Property Rights in Nigeria's Agricultural Sector: Promoting Sustainable Development and Food Security Through InnovationInfluencer Marketing and Customers' Adoption of Financial Technology Services

Enhancing governance through blockchain technology in the South African public sector

Background: Blockchain technology can potentially enhance the efficiency and governing of the public

Fostering Sustainable Data Transparency, Accountability and Security in Marketing Organizations in Nigeria Through Blockchain Technology

Many organizations especially marketing firms in Nigeria have experienced many challenges in relatio

Consumer Information and Sustainable Marketing in Small and Medium Enterprises in Kenya

The rapid climatic changes orchestrated by environmental degradation have seen unprecedented dynamic

Spousal Cooperation and Agricultural Technology Adoption

Adoption of agricultural technologies is crucial for sustainable development, yet adoption of many r

Intellectual Property Rights in Nigeria's Agricultural Sector: Promoting Sustainable Development and Food Security Through Innovation

The agricultural sector plays a major role in enhancing the Nigerian economy andcontributes to its d

Influencer Marketing and Customers' Adoption of Financial Technology Services

The study examined influencer marketing and customers' adoption of financial technology services in