Ethnic Visibility

Abstract The political utility of ethnicity is typically attributed to the ease with which it can be observed. However, ethnic visibility is not universal, and I argue that its variation has political implications; namely that more visible group members support ethnic parties at higher rates because they have the most to gain (or lose) from ethnopolitical competition. Using original data from Malawi, I find that individual‐level ethnic visibility is indeed strongly associated with ethnic party support. I provide further evidence that visibility induces party support instrumentally by shaping expectations about others’ ability to correctly infer ethnic belonging. I also show that the theory generalizes to the group level, with more visible ethnic groups across Africa being more likely to vote ethnically. These results qualify a central assumption in instrumental theories of ethnic politics—that ethnic identities are always visible—and help explain variation in the success of ethnic political mobilization.