This study centered on the effect of relationship marketing on customer retention in the telecommuni
The Nigerian Telecommunications Industry is classified as the fastest-growing and most competitive T
Customer advocacy have compelling evidence in the business sector that may influence prospective cus
The mobile telecommunication (telecom) sector has become the basic source of information nowadays, e
Loyalty programmes have become a popular marketing tool in marketplaces that are highly competitive
The study investigated the relationship between green marketing practices and customer loyalty in th