Background: Entrepreneurship is a key driver of economic activity, yet persistent gender gaps in entrepreneurial intentions lead to unequal participation between men and women in the economy.
Aim: This study examines the role of key factors in shaping entrepreneurial intentions among men and women in South Africa.
Setting: Cross-sectional data from the 2019 Global Entrepreneurship Monitor Adult Population Survey.
Methods: Data comprised of responses from 1475 men and 1516 women. A logistic regression model was employed to test the predictive relationships between demographic, perceptual and contextual factors and entrepreneurial intentions across genders.
Results: Results indicate that age, self-efficacy and knowledge of entrepreneurs significantly predict entrepreneurial intentions for both men and women. However, fear of failure significantly deters women but has no statistically significant effect among men, highlighting a gender-specific psychological constraint.
Conclusion: The study identifies the primary drivers in the entrepreneurial ecosystem and points out where gender-sensitive interventions may be useful.
Contribution: This study provides a comprehensive examination of gendered factors influencing entrepreneurial intentions in the South African context, using a broad sample.