Adeola-insights/Nigeria-car-market-Analysis

An exploratory data analysis of the Nigerian used car market, uncovering consumer preferences, pricing patterns, and geographic distribution across 2,894 vehicle listings. This project demonstrates end-to-end data analysis skills from data cleaning to interactive dashboard creation. # Nigeria-car-market-Analysis An exploratory data analysis of the Nigerian used car market, uncovering consumer preferences, pricing patterns, and geographic distribution across 2,894 vehicle listings. This project demonstrates end-to-end data analysis skills from data cleaning to interactive dashboard creation. # Project Overview This project explores key trends in the Nigerian automobile market by analyzing vehicle pricing, specifications, brand popularity, and regional distribution. The analysis focuses on understanding how dealerships optimize inventory and how customers make purchasing decisions in a price-sensitive, reliability-driven market. Insights are presented through a structured dashboard designed to support business strategy and consumer behavior analysis. # Objectives * Analyze vehicle pricing and condition across the Nigerian market * Identify dominant brands and fast-moving inventory * Understand customer preferences around transmission, colour, and performance * Provide dealership-focused insights for inventory and pricing decisions * Examine regional demand patterns # Key Metrics (KPIs) Average Vehicle Price: ₦5.0M Average Mileage: 243.3K km Average Horsepower: 217 hp Average Engine Size: 3.1L These metrics reflect a market dominated by used, mid-range vehicles built for durability and long-term value rather than luxury appeal. # Market Insights 1️⃣ Vehicle Condition & Pricing Behavior High average mileage confirms that Nigeria’s car market relies heavily on imported used vehicles (tokunbo). The moderate price point indicates a value-driven market where affordability and longevity matter more than premium features. Business Insight: Dealers benefit from faster turnover by focusing on affordable, durable vehicles rather than high-end inventory. # Brand Dominance & Inventory Strategy Toyota clearly dominates the market, outperforming other brands such as Honda, Hyundai, Lexus, and Mercedes-Benz. Its dominance is driven by reliability, availability …