ElizabethOgunseye/african-cmo-playbook

Open-source marketing leadership frameworks for CMOs and senior marketers building tech companies across African markets. # The African CMO Playbook 🌍 **An open-source marketing leadership framework for Chief Marketing Officers and senior marketing leaders building and scaling technology companies across African markets.** > Created by Elizabeth Ogunseye · @Sisilizzzy > Co-founder and CMO, Subify Technologies |President, ADMARP · Senior PMM, · Marketing Lead, Tech Revolution Africa --- ## Why This Exists There is no shortage of CMO playbooks in the world. There is a profound shortage of CMO playbooks built for the realities of leading marketing in African tech where you are simultaneously building brand, educating a market, navigating infrastructure constraints, managing regulatory ambiguity, and competing for talent, all while reporting to a board that may still be measuring marketing by vanity metrics. This playbook exists to change that. It is written from the field by a practitioner who has built GTM strategies across six Nigerian geographies, grown a digital banking product to ₦2.09B in deposits, driven 53% month-on-month revenue growth on a cross-border remittance product, and led a 2,000+ member professional marketing association as its first female president. It is not theory. It is not adapted from a Silicon Valley framework. It is the African CMO operating manual built for this continent, by someone who has done the work here. --- ## Who This Is For - CMOs and VPs of Marketing at African tech startups and scaleups - Senior PMMs stepping into marketing leadership for the first time - Founders who are acting as their own CMO and need a structured playbook - Investors and board members who want to evaluate marketing leadership quality - Aspiring marketing leaders building toward C-suite roles in African tech --- ## What's Inside ### Frameworks Original strategic frameworks built for African market conditions: | Framework | Description | |---|---| | The African Marketing Maturity Model | A 5-stage model for assessing and advancing marketing capability in African t …