immanueljoshua2019-art/NudgeDesignr

NudgeDesigner is an AI behavioural audit tool that analyzes why campaigns, policies, or messages fail to change behaviour and redesigns them using nudge science. It scores effectiveness, identifies missing psychological drivers, and is tailored for African contexts where Western tools often misfire. # NudgeDesignr NudgeDesigner is an AI-powered behavioural audit tool that analyzes campaigns, policies, and communications to diagnose why they fail to change behaviour, and redesigns them using evidence-based nudge science. Built on a framework of 20 behavioural levers, 54 published RCTs, and the EAST framework, it scores any message on a Behavioural Effectiveness Index, identifies which psychological mechanisms are present or missing, generates a redesigned version, and benchmarks it against real-world case studies. Designed specifically for African policy and advertising contexts, where Western behavioral tools consistently misfire.