JChengecha/Carrefour-Kenya-apply-unsupervised-learning-

applying unsupervised learning algorithms to solving business problems. # Applying unsupervised learning for Carrefour Kenya #### version 16-7-2021 # Description Applying unsupervised learning algorithms to solving business problems. I am addressed as a data analyst at Carrefour Kenya undertaking a project that will inform the marketing department on the most relevant marketing strategies that will result in the highest no. of sales (total price including tax). The project is divided into four parts where will be exploring a recent marketing dataset by performing various unsupervised learning techniques and later providing recommendations based on my insights. Namely: Part 1: **Dimensionality Reduction** Part 2: **Feature Selection** Part 3: **Association Rules** Part 4: **Anomaly Detection** # Requirements * R studio - for running Rmd files * Datasets * Part 1 and 2: Dataset Link. * Part 3: Dataset Link. * Part 4: Dataset Link. #### By Joseph Kirika