Open dataset: South Africa's e-commerce import trends from official SARS Trade Statistics (2021-2025). CC BY 4.0.
# South Africa E-Commerce Import Trends — open dataset (v1.0, 2026)
**Full report:** jlog.co.za
**DOI:** South Africa E-Commerce Imp…
**Kaggle dataset:** kaggle.com
## What this is
Aggregated figures on South Africa's imports in the five consumer-goods categories
most associated with online retail — apparel, consumer electronics, beauty and
cosmetics, footwear, and toys, games and sporting goods — derived from official
South African Revenue Service (SARS) Trade Statistics, 2021–2025.
**What this is NOT:** a measure of online sales. Customs data records goods
crossing the border, not the sales channel, so it cannot separate B2C e-commerce
from wholesale imports. This dataset is a transparent proxy: "consumer-goods
import categories associated with e-commerce". Full detail in `methodology.md`.
It is also NOT a copy of the SARS database — only aggregated, derived figures are
published here. For the underlying detailed records, use the SARS Trade Statistics
portal directly.
## Files and columns
All rand values are **customs value in ZAR** (nominal — not inflation-adjusted).
Every file carries a `source` column crediting SARS.
### sa-ecommerce-import-trends-category-annual.csv
One row per category per year.
| Column | Meaning |
|---|---|
| category | machine key: apparel, consumer_electronics, beauty, footwear, toys_games_sport, basket_total |
| category_label | plain-English category name |
| year | calendar year |
| import_value_zar | total customs value of imports, ZAR |
| is_partial_year | True where the year is incomplete (2026) — treat with care |
| yoy_growth_pct | growth vs the previous year, % (blank for 2021 and partial years) |
| source | data source credit |
### sa-ecommerce-import-trends-category-monthly.csv
One row per category per month: `category, category_label, year, month (1–12),
import_value_zar, source`.
### sa-ecom …