jm2126/ecommerce-development-africa

Within this repository, data-driven methods are used to explore e-commerce development in Africa, using regression and time-series analysis to examine its relationship with national GDP. Project title: Investigating prominent factors affecting E-commerce development in Africa Project description: This project would study the influencing factors for the successes and challenges affecting e-commerce development in Africa, building regression models of e-Commerce development as a contribution to the national GDP. Resultant models would be validated on relevant time series data, while Business intelligence tools, including Google Analytics software, could be employed for preliminary investigations on the leading African e-commerce platforms. To drive insight and potentially to provide suggestions on how to advance e-commerce, machine learning toolkit – Weka and SPSS software package would be utilised for modelling and statistical analysis of the data. The project may also investigate the relationship between digital infrastructure and consumer trust using Structural Equation Modelling (SEM) analysis on secondary data from multiple African countries.