Automated BI Dashboard for a multi-branch retail electronics shop in Nigeria
# Retail Growth Intelligence: Automated Multi-Branch Profitability Analysis
---
### 📊 View Live Interactive Dashboard
---
This project engineered a high-performance BI engine to analyze a massive ₦4.04 Billion sales portfolio across 20 Nigerian states. By automating data transformation, the analysis uncovered that Delta (₦290.4M) and Imo (₦277.9M) are the undisputed regional powerhouses, outperforming all other states in both gross revenue and net profit, driven primarily by the high-volume success of Keyboards and Tablets.
## Business Question
Which Nigerian branches and product categories are the primary drivers of net profit, and how can we identify the specific regional leaders within a multi-billion naira electronics portfolio?
## Dataset
- Source: Internal sales export (Multi-branch retail electronics dataset).
- Size: 500 rows × 9 columns (Cleaned).
- Time period: 2023 – 2025.
- Total Portfolio Value: ₦4,040,261,271.
## Key fields:
- State: Geographical branch location in Nigeria (20 States tracked).
- Total Sales: Gross revenue per transaction.
- Profit: Net gain after accounting for unit costs.
- Product: Electronic category (8 Categories tracked).
## Tools Used
- Google Sheets / Excel: Data hosting, cleaning, and dashboard engine.
- Advanced Formulas: Utilized FILTER, QUERY, and INDEX/MATCH for dynamic data slicing.
- Data Validation: Implemented dropdown-based validation rules for interactive reporting.
## Key Findings
- Top Tier Performers: Out of 20 states, Delta and Imo emerged as the primary revenue drivers, generating ₦290,454,223 and ₦277,914,354 respectively.
- Profit Leadership: Delta and Imo did not just lead in volume; they also generated the highest net profit across the entire organization, proving the efficiency of these regional branches.
- Product Dominance: Across the board, Keyboards and Tablets outperformed the other 6 product categories, maintaining the highest sales velocity and total revenue contribution.
## Visualizations …