JosephUkaegbu/nairanav-capstone
Domaine:
socioeconomicmobilityType de record:
project
Créateur:
Jos
Hôte:
"A product management capstone project ,NairaNav is a mobile financial companion app designed to help ride-hailing drivers in Nigeria predict income, auto-save, and achieve financial stability."
# 🧭 NairaNav
### *Navigate Your Naira. Drive Your Future.*
A mobile financial companion app for ride-hailing drivers in Nigeria
Turning income unpredictability into financial clarity — for Bolt, Uber, and InDrive drivers.
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> **Prepared by:** Joseph Ukaegbu
> **Program:** Product Management
> **Date:** February 2026
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## 📋 Table of Contents
1. Problem Definition
2. Understanding the User
3. Product Idea
4. Feature List
5. Feature Prioritization (MoSCoW)
6. Basic PRD
7. Stakeholder Map
8. Handling Real Scenarios
9. Launch Plan
10. Reflection & Learnings
11. Tools Used
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## 🔍 1. Problem Definition
### What Exactly Is the Problem?
Ride-hailing drivers on platforms like **Bolt**, **Uber**, and **InDrive** experience severe **income unpredictability**. Earnings fluctuate wildly based on:
- Trip demand and surge pricing windows
- Driver cancellations and platform commission changes
- Fuel cost spikes
> Drivers have **no reliable way** to forecast weekly earnings, making financial planning virtually impossible.
### Why Is It Important?
| Factor | Impact |
|---|---|
| Self-employed micro-entrepreneurs | No salary safety net |
| Fixed costs (fuel, loan, insurance) | Persist regardless of income |
| Financial stress | Hurts driver wellbeing, performance & retention |
| Scale | Millions of Nigerians depend on ride-hailing as their **primary livelihood** |
### Who Is Affected?
- **Primary:** Full-time ride-hailing drivers (platform = main income)
- **Secondary:** Part-time drivers supplementing a primary income
- **Tertiary:** Drivers' families, dependants, and ride-hailing platforms experiencing high churn
### What Happens If This Problem Is Not Solved?
- ❌ High driver churn → supply shortages for passengers
- ❌ Debt cycles → drivers borrow against uncertain future income
- ❌ Platform disloyalty → drivers jump apps based on daily surge conditions
- ❌ Financial exclusion → no verifiable income history = no formal credit or savings access
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