KoeBanson/mobile-money-analysis

An analysis of financial inclusion trends in Ghana from 2011 to 2021, using World Bank Global Findex data. This project explores how mobile money has transformed access to financial services in Ghana, who has access, how that has changed over time, and how Ghana compares to its West African neighbours and the broader Sub-Saharan Africa region. # Mobile Money & Financial Inclusion in Ghana (2011–2021) **By Eyram Banson** --- ## Project Overview This project looks at how financial inclusion has changed in Ghana over the past decade, using data from the World Bank Global Findex survey. The central question is simple: has mobile money actually made a difference in getting more Ghanaians access to financial services? The short answer is yes. But the full story is more interesting than that. --- ## Data Source - **Source:** World Bank Global Findex Database 2025 - **Link:** databank.worldbank.org - **Period:** 2011, 2014, 2017, 2021 (2022 excluded as no Ghana data was available) - **Coverage:** 162 countries, with focused analysis on Ghana, West Africa and Sub-Saharan Africa - **Key metrics:** Account ownership, mobile money adoption, bank account ownership, savings behaviour --- ## Tools Used - Python 3 - Pandas for data cleaning and analysis - Matplotlib and Seaborn for static charts - Plotly for the interactive global map - Google Colab as the development environment --- ## Key Findings ### 1. Ghana's Mobile Money Growth is Extraordinary | Year | Account Ownership | Mobile Money | Bank Account | Saved Money | |------|------------------|--------------|--------------|-------------| | 2011 | 29.4% | N/A | 29.4% | N/A | | 2014 | 40.5% | 13.0% | 34.6% | 55.3% | | 2017 | 57.7% | 38.9% | 42.3% | 50.2% | | 2021 | 68.2% | 59.7% | 39.2% | 68.6% | Total account ownership nearly tripled from 29% to 68% in just 10 years. Mobile money went from virtually nothing in 2011 to reaching 60% of Ghanaian adults by 2021. That kind of growth in financial access is rare anywhere in the world. ### 2. Mobile Money is Replacing Traditional Banking Bank account ownership peaked at 42% in 2017 and fell to 39% by 2021, even as mobile money surged. For many Ghanai …