EDA and predictive modeling for Tanzania’s tourism sector to uncover insights and forecast visitor trends.
### **📊 Exploratory Data Analysis and Prediction: Tourism Sector in Tanzania**
## 📌 Project Overview
Tourism is one of Tanzania’s largest economic drivers, known for its rich wildlife, cultural heritage, and world-class destinations. This project performs **Exploratory Data Analysis (EDA)** on tourism data to extract insights about visitor trends and develops a **classification model** to predict tourism outcomes such as visitor flow categories and market segments.
The results aim to empower policymakers, stakeholders, and tourism boards to make **evidence-based decisions** for sustainable growth of the sector.
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## 🎯 Objectives
1. **Exploratory Data Analysis (EDA):**
- Study **visitor demographics**, **spending patterns**, and **seasonal trends**.
- Analyze **tour package preferences** and **popular activities**.
- Identify **top source countries** for tourists.
2. **Predictive Modeling:**
- Build a **classification model** to predict:
- Tourist flow categories (e.g., **"High"**, **"Medium"**, **"Low"**).
- Tourist segmentation based on origin or package selection.
- Provide data-driven insights for strategic planning.
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## 📂 Dataset Description
| Column Name | Description |
| ------------------ | ----------------------------------------------------------------------- |
| `id` | Unique identifier for each tourist |
| `country` | Country of origin of the tourist |
| `age_group` | Age group category of the tourist |
| `travel_with` | Relation of people the tourist traveled with |
| `total_female` | Total number of females in the travel group |
| `total_male` | Total number of males in the travel group |
| `purpose` | Purpose of visitin …