End-to-end data analysis of financial inclusion across Kenya, Rwanda, Tanzania, and Uganda using the Zindi FinAccess dataset. Covers data cleaning in Power Query, DAX measures, and a 3-page interactive Power BI dashboard exploring the demographic and socioeconomic factors that influence bank account ownership across East Africa (2016–2018).
# Financial Inclusion in East Africa — Data Analysis Project
An end-to-end data analysis project exploring the demographic, geographic, and socioeconomic factors that influence financial inclusion across four East African countries using the Zindi FinAccess dataset.
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## Project Overview
Despite growing mobile penetration and economic development efforts, large portions of East Africa's population remain unbanked. This project analyses survey data from **23,524 individuals** across **Kenya, Rwanda, Tanzania, and Uganda** collected between **2016 and 2018** to answer the question:
> **What factors influence whether an individual in East Africa has access to a bank account?**
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## Key Findings
- Only **14.1%** of respondents have a bank account — roughly 6 in every 7 people are financially excluded
- **Kenya** leads with the highest inclusion rate; **Uganda** lags behind
- **Urban residents** are significantly more likely to be banked than rural ones
- **Cellphone access** is one of the strongest predictors of financial inclusion
- **Education level** and **formal employment** dramatically increase the likelihood of having a bank account
- A **gender gap** exists but is smaller than the urban-rural and education gaps
- Financial inclusion **improved gradually** from 2016 to 2018
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## Tools & Skills Used
| Tool | Purpose |
|------|---------|
| Power BI (Power Query) | Data cleaning and transformation |
| Power BI (DAX) | KPI measures and calculations |
| Power BI (Dashboard) | 3-page interactive dashboard |
| ReportLab (Python) | PDF report generation |
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## Dashboard Structure
The Power BI dashboard is organised across three pages:
**Page 1 — Overview**
KPI cards (total surveyed, inclusion rate, unbanked %, total banked), inclusion rate by country, trend over time, and slicers for country, year, gender, and location.
**Page 2 — Demographics**
Inclusion by gender, age group, urban vs rural location, and household size category.
**Page 3 — Socio …