# Store Front
**Store Front** is an AI-powered website builder for African businesses. It helps SMEs, restaurants, service providers, and NGOs launch a professional online presence in minutes — then take orders, bookings, and enquiries on WhatsApp.
## What it is
Many small businesses across Africa need a real website, but don’t need a heavy ecommerce stack. Store Front gives them:
- A branded public website (store, menu, services, or NGO site)
- AI-generated copy and layout from a short onboarding flow
- WhatsApp checkout — customers order without card payments on the storefront
- An owner dashboard to manage catalog, website, orders, and analytics
- A free plan to launch, with a paid Growth upgrade for larger catalogs
Think of it as **“build your shop online free, sell on WhatsApp”** — not a full payment marketplace.
## Who it’s for
| Category | What they get |
|---|---|
| **Store** | Product catalog, categories, WhatsApp cart & checkout |
| **Restaurant** | Menu board, dishes, table bookings, food orders on WhatsApp |
| **Service business** | Services pages, client enquiries, custom site pages |
| **NGO** | Mission/projects site, supporter outreach |
## Core product flow
1. **Sign up** with Google or mobile number
2. **Onboard** — choose business type, add details, generate an AI website
3. **Publish** — live site on a subdomain (`{slug}.yourdomain.com`) or `/site/{slug}`
4. **Sell / engage** — visitors browse and message the business on WhatsApp
5. **Manage** — owners use the dashboard; platform admins use `/admin`
## Plans
| Plan | What you get |
|---|---|
| **Starter (Free)** | 1 website, AI copy, themes, WhatsApp checkout, basic analytics. Stores & restaurants: up to **20** products or dishes |
| **Growth** | Unlimited catalog. **₦5,000/year** in Nigeria (Flutterwave) · **$5/year** elsewhere (Stripe) |
## Stack
- **Next.js 16** (App Router) + React 19 + TypeScript
- **Tailwind CSS v4** + Framer Motion
- **MongoDB** + Mongoose
- **Auth.js (NextAuth …