Sharon-Wachira/Sales-Performance-using-Power-BI

A sales performance dashboard in Kenya. # Sales Performance Dashboard | Kenyan Retail Sales | Power BI Project ## Project Overview This project is an interactive **Sales Performance Dashboard** developed in **Power BI** to analyze retail sales performance across different regions, cities, product categories, payment methods, and sales representatives in Kenya. The purpose of this dashboard is to showcase my practical skills in: * Business Intelligence Reporting * Data Modeling * Data Analysis Expressions (DAX) * KPI Development * Data Visualization * Business Performance Analysis * Dashboard Design and Storytelling The dashboard provides insights that can support strategic decision-making, sales optimization, profitability analysis, and operational monitoring. # Dashboard Preview The dashboard contents: * Sales KPIs * Regional performance analysis * Sales representative performance * Category-level analysis * Monthly sales trends * Payment method distribution * Interactive filtering. # Business Objectives The primary objective of this project was to design a Business Intelligence dashboard capable of helping retail stakeholders: 1. Monitor overall sales performance. 2. Track profitability and profit margins. 3. Identify high-performing regions and cities. 4. Analyze product category performance. 5. Evaluate sales representative contributions. 6. Understand monthly sales trends and seasonality. 7. Assess customer payment preferences. 8. Enable data-driven business decisions through interactive reporting. ## Dataset Information This is a simulated Kenyan retail sales dataset containing transactional sales records from multiple regions and cities across Kenya. It is an AI generated dataset that replicates the retail industry in Kenya. The dataset contains **400 sales transactions** and was structured to support Business Intelligence reporting and analytical modeling. # Dataset Columns and Description | Column Name | Description | …