TheKingSegun/africa-ecommerce-eda

Exploratory data analysis of African e-commerce markets across Nigeria, Kenya, Ghana, Egypt | Python # Africa E-Commerce Market — Exploratory Data Analysis A deep exploratory data analysis of the African e-commerce landscape, examining consumer behaviour, market size, platform dynamics, and cross-country comparisons across Nigeria, Kenya, Ghana, Egypt, and South Africa. ## Project Overview Africa's e-commerce sector is one of the fastest-growing globally, yet remains underanalysed. This project brings data rigour to understanding market structure, consumer patterns, and growth drivers across key markets. ## Key Analysis Areas 1. **Market Size & Growth** — GMV trends by country (2018-2024) 2. **Category Breakdown** — Fashion, Electronics, FMCG, Food delivery market share 3. **Payment Methods** — Mobile money vs. card vs. USSD vs. cash on delivery 4. **Mobile vs. Desktop** — Device split and its implications for UX 5. **Logistics Challenges** — Last-mile delivery cost as % of order value by country 6. **Platform Comparison** — Jumia, Konga, Kilimall, Takealot, Copia analysis ## Key Findings - Nigeria and Egypt together account for 60%+ of sub-Saharan e-commerce GMV - Cash on delivery still dominates in Nigeria (47%) vs. Kenya (23%) - Mobile accounts for 78% of sessions but only 61% of conversions (checkout drop) - Last-mile logistics costs are 2-4x higher in West Africa vs. North Africa ## Tools & Technologies - Python: pandas, matplotlib, seaborn, plotly - Jupyter Notebook - Power BI for interactive country comparison dashboard ## Data Sources - World Bank Digital Economy reports - Statista Africa e-commerce datasets - Jumia annual reports (publicly available) - GSMA Mobile Economy Africa