Wonder13oy/Mobile-Money-Data-in-Tanzania

A data science project to track how many people use Mobile Money in Tanzania # Mobile Money in Tanzania ## Contents - What is Mobile Money - Aim of Research - Insights - Maritial Status - Ages - Gender - Sources of Income - Region - Conclusion ## What is Mobile Money? It is an electronic wallet service that allows users to store, send and recieve money user their mobile devices. It is used in many countries, such as China uses WeChat. It is an alternative to using bank accounts. It can be operated using both smartphones and basic feature phones. ## Aim of Research The aim is find and visulise the suitable target audience Mobile Money can be aim at to increase sales. ## Insights ### Maritial Status There were four main catagories that were checked - married, single, divorced and widows. It was found that single people had the highest percentage of people with Mobile Money with 62.6%, with Married people coming second with 56.1%. The most unusual discovery was that Widowed people actually had the lowest number of people with Mobile Money, at 38.1%. There were a lot of reasons of why this number was so low and one of them was age. ### Ages When there was a comparison of the ages of different people with different maritial statuses, the results gave one opinion on why Widowed people chose not to have Mobile Money. All other Maritial statuses contained people who were really young. The Widowed graph shows that there are more widowed people who are older. This could pose a question: Widowed people do not have Mobile Money because they are older and are not as Tech Savvy? Or could it be that they much rather continue with conventional methods? ### Gender It was found that there are more males with mobile money than there are females with mobile money. 31.4 % of Males from the total population have Mobile Money, whilst 24.8% of Females have Mobile Money. The average ages of males and females with Mobile Money is 37 and 35 respectively. Yet there were more female widows as compared to their male counterparts. A staggering 86.4% of …