Green Investment Performance in Morocco

ABSTRACT: This paper explores the green investment performance in Morocco, analyzing the key factors influencing the success of such investments in the context of the country’s sustainability and economic goals. With growing global emphasis on environmental sustainability, Morocco has emerged as a regional leader in adopting green investment strategies, particularly in renewable energy and eco-friendly infrastructure. This study aims to assess the financial returns, environmental impact, and social contributions of green investments, with a specific focus on government policies, investment challenges, environmental sustainability, investor confidence, and job creation. The analysis utilizes descriptive statistics, regression, and correlation techniques to examine the relationships between the variables and green investment performance. The findings show that while government policies have moderate effectiveness, environmental impact and job creation significantly drive green investment success. However, investor confidence and incentives for future investment remain key challenges. The study offers valuable insights for policymakers, highlighting the need for stronger policy implementation, reduced investment barriers, and increased focus on sustainable job-generating projects. By integrating Sustainable Finance Theory and Triple Bottom Line (TBL), this paper provides a comprehensive framework for evaluating green investments, with implications for enhancing Morocco’s green transition and sustainable development efforts.