This study examines the feasibility, adoption drivers, and readiness for
the deployment of an AI-powered stroke detection platform in Ethiopia,
an emerging market with severe radiologist shortages. AI’s potential in
radiology, especially for stroke detection, has been explored in several
developing and emerging countries. In Ethiopia, though, this is the
first study of its kind. Guided by Technology Acceptance Model (TAM) and
Diffusion of Innovation (DOI) frameworks, we analyze survey data from
healthcare stakeholders to quantify adoption readiness and to identify
key contextual drivers. Descriptive results indicate that approximately
92% of respondents express willingness to pilot AI diagnostics.
Advanced analyses, including a multivariable logistic regression, reveal
that willingness to join a pilot and perceived usefulness are the
strongest predictors of adoption intention, with pilot willingness
associated with a nearly threefold higher likelihood of adoption.
Findings suggest that contextual enablers such as affordability and
design alignment with local needs (like local language support and
offline functionality) are central to perceived ease and relative
advantage, while trust and clinical validation shape overall adoption.
This study concludes that Ethiopia offers a viable early-stage market
for AI-driven diagnostic tools, driven primarily by perceived value and
affordability rather than technical barriers. The research contributes
actionable insights into how affordability, user-friendliness, and
contextual adaptation can accelerate responsible AI deployment to bridge
healthcare access gaps in resource-constrained emerging markets.