Logo Lanfrica
  • Accueil
  • Atlas
  • Analyses
  • Documentation
  • Sign in

© 2026 Lanfrica. Tous droits réservés. Tous les droits d'auteur des ressources affichées sur le site Web Lanfrica appartiennent aux détenteurs de droits d'auteur d'origine, sauf indication contraire explicite.

https://www.ijbmi.org/papers/Vol(13)11/1311121137.pdf

Domaine:

socioeconomic

Type de record:

paper
Créateur:
RedIchM'bFat
Éditeur:
Que
Hôte:
This study explores the factors influencing the adoption of Artificial Intelligence (AI) technologies among tourism Small and Medium-sized Enterprises (SMEs) in Marrakech, Morocco. Given the critical role of AI in enhancing productivity and competitiveness, understanding its adoption in the tourism sector, particularly among SMEs, is essential. Using Structural Equation Modeling (SEM) and data collected from 233 respondents, the research examines the impact of Organizational Readiness (OR), Top Management Commitment (TMC), External Support (ES), Employee Adaptability (EA), and Competitive Pressure (CP) on AI adoption. The findings reveal that TMC and EA significantly influence AI adoption, underscoring the importance of leadership and workforce adaptability. These insights are valuable for practitioners, policymakers, and researchers aiming to develop targeted strategies to enhance AI integration in the tourism sector.

Visit

doi.org

Languages

Arabic, Moroccan Spoken

Similaires

(13) Table 11Dataset for the paper "Gender Bias in Multimodal Models: A Transnational Feminist Approach Considering Geographical Region and Culture"https://ceur-ws.org/Vol-3523/paper8.pdfStudies in African Linguistics, Full issue (Vol. 13, No. 3)Studies in African Linguistics, Full issue (Vol. 13, No. 1)Studies in African Linguistics, Full issue (Vol. 11, No. 1)Studies in African Linguistics, Full issue (Vol. 11, No. 2)

(13) Table 11

Morphologie et tonologie de l'impératif du verbe koalib

Dataset for the paper "Gender Bias in Multimodal Models: A Transnational Feminist Approach Considering Geographical Region and Culture"https://ceur-ws.org/Vol-3523/paper8.pdf

Deep learning based visual-linguistic multimodal models such as Contrastive Language Image Pretraini

Studies in African Linguistics, Full issue (Vol. 13, No. 3)

Studies in African Linguistics, Full issue (Vol. 13, No. 1)

Studies in African Linguistics, Full issue (Vol. 11, No. 1)

Studies in African Linguistics, Full issue (Vol. 11, No. 2)