Implications of Limited Perspective in Property Market Investment Decision-Making: A Study of Plateau State, Nigeria

The purpose of the study was to establish the implications of limited perspectives  on investment decision-making in the property market in Plateau State, Nigeria. Descriptive research design was used in the study. The study population consisted of property agents who were investment traders at the property market in Plateau State and currently registered and licensed to operate in Plateau State property market in Nigeria. The target population comprised 1650 registered property investors trading at the property market in Plateau State and currently licensed to operate in Plateau state property market in Nigeria. Property investors were targeted. Multi-stage sampling procedure was used in the selection of representative sample consisting of purposive sampling and the normal approximation to the hyper-geometric distribution to select the sample size. The final sample size was thus composed of 312 respondents. Primary data was collected using standard questionnaires with both closed and open ended questions. The regression analysis results confirmed that there was a significant positive linear relationship between narrow framing and investor investment decision making in the property market in Plateau State in Nigeria. The study concluded that limited perspectives affected investment decisions. The main recommendation for investors is to make constant attempts to increase their awareness on behavioral finance by educating themselves on the field. Studying about the biases, and reflecting on their decisions are likely to help achieve better self-understanding of the extent and manner to which they gets influenced by emotions while making financial decisions under uncertainty.