Influence of Artificial Intelligence (AI)-Driven Political Communication on Electorate's Voting Decision

Abstract: The study examined the influence of A -driven political communication on electorate's voting decision in Nigeria. Artificial Intelligence has revolutionized various sectors globally, including political communication. The use of AI tools to influence public opinion, drive persuasive communication and shape political outcomes is becoming increasingly topical and intriguing. Politicians are integrating AI tools in their campaigns like never before. Three objectives were formulated for this study. Library/ desk research method was adopted as it provided a theoretical foundation for the study on the influence of AI -driven political communication on electorate's voting decision in Nigeria. The study was premised on the voting behaviour theory and Nwokeocha's PAARA model of political communication. The study concluded that the influence of artificial Ilintelligence -driven political communication on electorate's voting decision can not be over emphasized and that this influence has highlighted the transformative potential of AI in reshaping political processes and outcomes. The study recommended that voters and politicians should be educated on the potential and threats of AI especially in political communication. It also recommended AI should be integrated in political education at all levels.