The study examined the level of producer exploitation by middlemen along the dried fish marketing
channels in the rural and urban areas of Benue State, Nigeria. A multistage sampling technique
was used to select 226 dried fish marketers from Makurdi, Otukpo, Guma, and Agatu LGAs in the
State. Data were collected using questionnaire and analysed with the aid of descriptive statistics
(figures) and Marketing Margin. The results revealed that the producers/processors sold dried
fish directly to wholesalers, retailers, consumers and hotels/restaurants. It also revealed that the
producer exploiters along the marketing channels were the wholesalers in both the rural (0.19)
and urban markets (0.16).