KNOWLEDGE MANAGEMENT AND INTERNAL MARKETING IN UAE HEALTHCARE: ENHANCING ORGANIZATIONAL PERFORMANCE THROUGH INTEGRATION

Domaine:

healthcare

Type de record:

paper

Créateur:

MalJ. Tao

Éditeur:

Wor

Hôte:

This research focuses on exploring the theoretical foundations of knowledge management (KM) and internal marketing (IM) and their relationship, to enhance organisational performance. The study investigates the impact of effective KM practices and IM efforts on organizational performance in healthcare organizations. The research adopts a mixedmethods approach, combining quantitative surveys and qualitative interviews, to collect data from healthcare professionals in two hospitals in the United Arab Emirates. The findings aim to contribute to the existing body of knowledge in healthcare management, providing insights into how organizations can effectively manage knowledge resources, motivate employees, and achieve superior performance. The study offers practical recommendations for healthcare organizations to optimize their knowledge management,internal marketing, and overall organizational had performanced.

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doi.org

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