This dataset, developed as part of the MED-LINKS (Data-enabled Business Models and Market Linkages Enhancing) project, financed by the PRIMA 2020 Section 2 (Horizon 2020), contains the responses collected between 26/05/2023 and 16/06/2023 through a Computer Assisted Web Interview conducted on consumer attitudes and preferences for fruit and vegetables in Egypt, France, Greece, Italy, and Morocco.