Mobile App Adoption and Parental Satisfaction in Early Childhood Development Interventions with South African Parents

Early childhood development interventions are crucial for child growth and cognitive development. Mobile apps have emerged as a convenient tool to engage parents in these activities. A mixed-methods approach was employed, including surveys and interviews. Data were analysed using descriptive statistics and thematic analysis. Forty-two percent (n=50) of respondents adopted mobile apps for their children's education, with a median satisfaction score of 7 out of 10. Parental satisfaction correlated positively with app usage frequency. Future interventions should tailor content to meet specific parental needs and preferences. Developers should incorporate more interactive features and personalized recommendations in their apps to enhance user engagement. Early Childhood Development, Mobile Apps, Parent Satisfaction, Adoption Rates, South Africa