MOBILE INSURANCE AND CONSUMER READINESS TO BENEFIT FROM FASTER INSURANCE

This study examined how the impact of mobile insurance on consumer’s readiness to benefit from faster insurance practice, especially with the adoption of insurtech by the industry as well as other factors that may influence consumer readiness. Anchor on the Technology Acceptance Model (TAM), the use of mobile devices for insurance practice and distribution is rapidly growing in Nigeria, especially with the introduction of insurtech and the deregulation of the telecommunication sector, insurance distribution became enhanced while penetration became highly improved which led to more people buying insurance products at ease irrespective of time and distances on account of wireless technology. This study adopts a qualitative, exploratory, and integrative approach, drawing on documentary analysis of institutional digital environments. This approach is appropriate because both official tourism and insurance companies’ websites bring together textual, visual, functional, and symbolic materials that cannot be fully examined through purely quantitative procedures. The exploratory nature of the study is justified by the lack of a consolidated framework for this type of evaluation, as discussed in the literature review. Secondary data from reviewed literature use as data for the study. The findings from the secondary sources showed that Nigerian consumers are increasing ready for faster insurance practices delivered via mobile channels, but the readiness is conditional. For speed and convenience attract interest, but trust and affordability, and product relevance determine actual adoption. The induction of insurtech and web aggregator and other mobile channels for insurance distribution in the country is a welcomed developed. The institutionalisation of this in NIIRA 2025 is also commendable. More so, this study has shown that while consumers in Nigeria showed positive disposition toward mobile insurance for faster service delivery, several behavioural and structural factors mediate this readiness.