Music Streaming Services for Indigenous Language Preservation and Cultural Sustainability in Kenya

This study explores the role of music streaming services (MSS) as tools for the preservation of indigenous languages and the promotion of cultural sustainability in Kenya. With the rising influence from world languages, accelerated by globalisation, several Kenyan indigenous languages are facing extinction. On the contrary, they present intricate challenges, mostly due to the algorithmic biases that seem to promote Eurocentric content. These platforms can also lead to unfair economic structures and considerable technological challenges. This study establishes that strategic partnerships between musicians, cultural institutions, governmental bodies and technology firms are imperative for the creation of a viable framework that supports the generation, dissemination, and engagement with indigenous musical works. MSS serves as a vehicle for the dissemination of local music, thus promoting multilingualism and cultural heritage and sustainability during a period of globalization. In conclusion, this article suggests policymakers and stakeholders to utilize effectively the role of MSS in protecting Kenya's rich linguistic and cultural diversity for future generations.