Never enough: neoliberalizing Namibian middle-class marriages

Abstract Neoliberal ideologies have not only transformed the Namibian economy but also reconfigured some of the most intimate domains of everyday life. In the course of the last forty years, marriage in Namibia has changed from a widespread and affordable life transition to a costly celebration of middle-classness. To be married today is a sign of middle-class achievement, lifestyle and prosperity. The downside of these accomplishments is the middle classes’ fear of failing, especially through divorce. Although Namibian divorce rates are low, most middle-class couples interviewed in 2015–16 in Windhoek were anxious about such an end to marriage. In order to prevent divorce and the loss of a middle-class lifestyle, middle-class couples neoliberalized their marriages. With often cruel determination, many worked as hard as they could to optimize themselves, their marriages and their kin relations. They trimmed their bodies, enhanced their communications skills and supported their kin. As it remained unclear, however, how much optimizing would indeed be enough, their attempts at self-formation had a Sisyphus-like quality. This article builds on the growing literature on the lived experiences of the African middle classes, focusing on how the neoliberalization of Namibian marriages is shaping a new ethics of personhood.