Most OD consultants would like to think that any truly effective company should be capable of making adequate adaptations to changing situations and conditions. It must be flexible when appropriate. OD in Nigeria through our Organisation Dynamics Development Consultants' Unit attempts to achieve just that. The Unit attempts to disseminate information on the promotion and understanding of OD effectiveness of Nigerian companies and induce appropriate changes in company procedures, structure or products. However, OD is no easy thing in Nigeria. Larger companies in Nigeria have difficulty in maintaining any kind of flexibility. Good ideas are not always accepted or even recognised, whilst divisional and ethnic rivalry sometimes impede change. Emphasis tends to be on operating well today, rather than superbly tomorrow.