This article, written by Sonia Shiri, sheds light on a fascinating case study of linguistic landscape. The author uses a multimodal approach to examining the Tunisian demonstration of 14 January 2011. She explores the way in which protesters exploited a variety of peaceful multimodal strategies in order to subvert the linguistic landscape of the capital city and bring about political change. The study, based on an analysis of slogans and pictures, focuses on a specific and critical demonstration that led to the eventual flight of Tunisian president, Zine al-Abidine Ben Ali. Shiri highlights that demonstrators’ usage of multimodal signs eventually helped them to prevail in the transient linguistic landscape.