Pentecostal Broadcasting in Uganda

This study situated in the area of media and religion in Africa investigates the emergence of Pentecostalism in Uganda and the creative use of radio and television by indigenous Pentecostal pastors. Informed by political economy and cultural studies perspectives, the research examines questions of media presence, ownership, message, and the influence of the socioeconomic and cultural environment in enabling the intersection of media and religion. Findings reveal a creative use of media by pastors for evangelism, mobilization of resources, and strategic political positioning in the country.