Political campaign and democratisation

Abstract The use of hate speech for political mobilisation and its overall impact on democratisation have generated debate and controversy in both post-colonial formations and more advanced democracies. This is because hate speech tends to promote hatred between different ethnic groups. In Nigeria, it is usually deployed in the build up to elections. Using mixed methods approach, this study interrogates the consequences of hate speech as a political campaign strategy on electioneering and democratisation in Nigeria. The study argues that the use of hate speech in political campaign entrenches hatred and discriminatory voting pattern among citizens. It grossly affects democratisation, the quality of party programmes and candidates chosen by voters. Despite its appeal to extreme right populism based on ethnic voting and other forms of exclusionary politics, the use of hate speech as a political campaign strategy neither promotes the principles of majoritarian democracy nor protects minority rights.