PROCESS INNOVATIONS AND THE PERFORMANCE OF FINANCIAL TECHNOLOGY COMPANIES IN KENYA

Abstract: Process innovations have continued to be the driving force of organizational performance of companies operating globally and locally. However, most of the financial technology companies operating in Kenya have continued to record deteriorating performance due to issues of process innovations. Despite the acknowledged fact that process innovations enhance performance of firms, still financial technology companies operating in developing countries and more especially in Kenya are underperforming. The study adopted descriptive research design to determine the problem under investigation. Target population of this study was the financial technology companies in Kenya. Because the population is small, a census was conducted in this study. A questionnaire was used in the collection of primary data. Validity of the research instrument was determined by using industry experts like lecturers and experienced employees working with financial institutions while reliability of the research instrument was tested using Cronbach’s Alpha that stipulates that items of the instrument are deemed to be reliable if they meet the threshold or reliability coefficients of more than 0.7. The Statistical Package of Social Sciences (version 21) was used to process and analyze the data. Data was analyzed using descriptive statistics and inferential statistics with the help of statistical software known as Statistical Package of Social Sciences (version 21). Descriptive statistics such as frequency distributions, percentages, means, modes and standard deviations and frequency tables were used to summarize and relate variables which were attained from the administered questionnaires. Regression analysis was used to establish the effect between variables of the study. The results were presented in tables. The study found that process innovation had a positive and significant effect on the performance of financial technology companies in Kenya. An improvement in process innovation led to the performance of financial technology companies in terms of increased customer satisfaction, increased market share and increased staff satisfaction. It is therefore important for the financial technology companies to continue coming up with process innovations that will then be able to drive their competitive performance. Keywords: Financial Technology, Process Innovation, Organizational Performance. Title: PROCESS INNOVATIONS AND THE PERFORMANCE OF FINANCIAL TECHNOLOGY COMPANIES IN KENYA Author: Isaac Nyantika Nyamao, Dr. Justus Tari International Journal of Novel Research in Marketing Management and Economics ISSN 2394-7322 Vol. 13, Issue 3, September 2026 - December 2026 Page No: 25-32 Novelty Journals Website: www.noveltyjournals.com Published Date: 09-September-2026 DOI: doi.org Paper Download link (Source) noveltyjournals.com