PUBLIC RELATIONS AND DIGITAL TECHNOLOGY IN TACKLING INSECURITY CHALLENGES IN NIGERIA

This study ascertained public relations and digital technology in tackling insecurity challenges in Nigeria. The situational theory of publics was anchored in this study. This study adopted a qualitative research method using interviews to explore the role of Public Relations (PR) and digital technology in tackling insecurity challenges in Nigeria. The population of the study comprised 105 public relations practitioners, security personnel, digital communication experts, and media professionals who are actively involved in security communication and crisis management. Given the nature of qualitative research, the study employed a purposive sampling technique to select respondents with relevant expertise and experience. A total of 15 participants were interviewed, including representatives from security agencies, PR firms and digital media organisations. The method of data collection involved semi-structured interviews, allowing respondents to provide detailed responses while also enabling flexibility for follow-up questions. The interviews were conducted in person and via virtual platforms, depending on the availability of the participants. Thematic analysis was used to analyse the data, involving transcription, coding and categorisation of emerging themes related to PR strategies, digital tools, public engagement and security communication challenges. Findings revealed that public relations plays a critical role in security communication by fostering trust between security agencies and the public, managing crisis communication, countering misinformation and encouraging civic engagement through strategic messaging and media partnerships, though challenges such as misinformation and inadequate crisis response mechanisms persist. The study concluded that Public Relations is a vital tool in security communication, as it fosters trust, enhances crisis management, and mitigates misinformation, but its effectiveness depends on timely, transparent and strategic messaging that strengthens public confidence in security agencies. The study recommended that security agencies should adopt proactive Public Relations strategies, including transparent crisis communication and media collaboration, to enhance public trust and engagement in security efforts