Replication Data for: Applying the Fogg Behavior Model to improve contraceptive social marketing during the COVID-19 lockdown in Nigeria: a case study.

Policies to prevent the spread of COVID-19 such as lock-downs and other restrictions on movement have made it more difficult to access family planning and other reproductive health services. In Nigeria, DKT International, a social marketing organization that provides family planning information and services, adapted its social media campaign to facilitate continuity of access to family planning information and services during the COVID-19 lockdown. The dataset includes replication data for trends in organic reach of different types of Facebook posts that were used in direct response to the COVID-19 pandemic.