Replication Data for: Effects of entertainment-education television programming on gender attitudes and knowledge about scientific facts: An experimental study in Kenya

This study assesses the impact of two entertainment-education television programs developed for TV markets across Sub-Saharan Africa. One (N*Gen or Next Generation Television) is a science show aimed at children and families that models female scientists and girls taking an interest in science. The other (Love & Wealth) is a "remixed" telenovela that promotes contraception and positive gender norms. Three randomly assigned groups of Kenyan viewers were encouraged to watch either 5 episodes of the science show, 5 episodes of the telenovela, or a placebo show about painting. Viewers watched the programming on their cell phones or other mobile devices. Attitudes and beliefs were measured utilizing a post-test survey conducted approximately 7 days after the viewing period. We find evidence that N*Gen affected both knowledge and attitudes but Love & Wealth did not. Further research is needed to assess whether exposure to more episodes would enhance effect sizes.