Replication Data for Extending the Theory of Planned Behavior to predict organic food adoption behavior and perceived consumer longevity in subsistence markets: a post peak COVID-19 perspective

The research focused on the relationship between organic food adoption behavior and perceived consumer longevity in subsistence markets. The data contains consumer perceptions of organic food adoption behavior, its antecedents, and their perceived consumer longevity in the post peak COVID-19 era in Zimbabwe. The dataset contains demographic information on gender, age, education and income. More importantly, data has responses on consumer perceptions of their green attitudes, subjective norms, perceived behavioral control, green adoption intentions, green adoption behavior and perceived consumer longevity. Structural Equation Modelling through SPSS AMOS was used to examine structural relationships between constructs in a hypothesised research model. The dataset contains demographic information on gender, age, education and income. More importantly, data has responses on consumer perceptions of their green attitudes, subjective norms, perceived behavioral control, green adoption intentions, green adoption behavior and perceived consumer longevity.