Replication Data for "Willingness to Pay Brand Premiums for Generic Medicines in Kenya: A Bidding Game Experiment"

We randomly assigned NCD patients to receive a hypothetical offer for either a Novartis Access-branded medicine or for an unbranded generic equivalent. This dataset includes willingness-to-pay (WTP) data from the experiment captured using a bidding game methodology. The dataset will be made available once the corresponding manuscript is accepted for publication.