REVOLUTIONIZING AGRITECH: INTEGRATING AUTOMATED MACHINERY FOR SUSTAINABLE FARMING PRACTICES

This research investigates the potential of integrating automated machinery into Nigerian farming practices while prioritizing sustainable methods. Employing a human-centered design (HSD) approach in collaboration with Goldvest Nigeria Limited, the study bridged the gap between traditional farming and this innovative technology. Data collection spanned agricultural seasons across 2019, 2020, and 2021. A meticulously designed experimental-comparison study involving 30 farms evaluated the impact of introducing automated machinery. Key findings revealed cultural nuances, security concerns, and ongoing maintenance costs as significant hurdles to widespread adoption of this technology. Conversely, the traditional, non-mechanized approach to farming presented its own set of challenges, including labor scarcity, safety risks, and limited profitability. The study revealed a remarkable 32% average increase in net profits in 2021 for farms utilizing machinery, demonstrating its clear economic advantage. Additionally, farmers actively participated in shaping desired tractor design features, showcasing their receptiveness and adaptability to embracing new technologies. While initial apprehension was observed, the research revealed a positive shift in perception, particularly among younger generations, suggesting potential for long-term acceptance. This research underscores the critical role of HSI frameworks in fostering seamless integration of technology within rural Nigerian communities. By providing quantified data such as the observed profit increase, the study equips policymakers and manufacturers with valuable insights to inform strategic decision-making regarding purchasing models, machinery design, and educational initiatives aimed at promoting technology adoption. Ultimately, these findings pave the way for promoting sustainable and economically thriving agricultural practices in Nigeria, empowering farmers to embrace the transformative potential of agricultural technology.