This study investigates the influence of risk assessment on the financial performance of
Hospitality Firms in Rivers State, Nigeria, focusing on the dimensions of risk identification, risk
analysis, and risk control, and measuring performance through Net Profit Margin (NPM),
Earnings per Share (EPS), and Return on Investment (ROI). Employing a quantitative research
design, data were collected from 30 selected hospitality firms in rivers state using structured
questionnaires and secondary financial reports. Descriptive statistics, correlation analysis, and
regression techniques were used to analyse the data. The findings reveal that all dimensions of
risk management significantly affect financial performance, with risk identification and control
exhibiting the strongest impact. The study concludes that effective risk assessment enhances firm
profitability, shareholder value, and sustainable financial growth. The research recommends the
adoption of integrated enterprise risk management frameworks, staff training, and technology
driven risk monitoring to optimize financial outcomes. These insights provide a practical guide
for managers and policymakers seeking to improve organizational resilience and value creation
in uncertain business environments.