This research focus on the effect of social media usage and start-up performance. Data was collected from 450 start-ups operated in Ghana and study outcome revealed positive and significant effect of social media usage on start-ups performance
Innovation and performance are increasingly being considered important to the success or otherwise o
Globally, the online media startups industry has been increasing in terms of size and reach. This gr
The study sought to assess the relationship between student’s use of social media and academic perfo
This study investigates the impact of digital marketing on the performance of start-ups in Benue Sta
Abstract Non-financial performance indicators play a crucial role in determining the longterm surv
This paper examined the factors determining the growth of tech start-ups in Kenya. The study employe